Undersun Estate at the Phuket Real Estate Association Annual General Meeting 2026

On May 23, 2026, Undersun Estate attended the annual general meeting of the Phuket Real Estate Association, held at the Royal Phuket City Hotel.

This was our second consecutive year participating in the association's annual events. Undersun Estate is a member of the Phuket Real Estate Association and maintains active engagement with the professional real estate community on the island, including regular communication with the association's president.

For us, attending such events is not a formality — it is part of our systematic work in the market. We believe that a professional real estate agency should not only sell properties, but also understand where the market is heading, what changes are taking place in the industry, and what factors shape buyers' decisions.

The P-REA Annual General Meeting 2026

The event was held in the format of an annual general meeting of Phuket Real Estate Association members, bringing together real estate professionals, entrepreneurs, investors, association members, and industry partners.

The central theme of the meeting was a discussion on the current global landscape, macroeconomics, trends in the real estate business, and the state of financial markets. The invited speaker was Chaiyaporn Nompitakcharoen, Managing Director of Securities Trading at Bualuang Securities Public Company Limited.

For the Phuket market, discussions of this kind carry particular weight. The island can no longer be viewed purely as a tourist destination. Phuket is evolving into an international residential and investment real estate market, where buyers seek properties for permanent living, leisure, rental income, relocation, and long-term asset ownership.

Why P-REA membership matters for Undersun Estate

Undersun Estate works with international buyers who approach Phuket real estate as a serious investment and lifestyle decision. For these clients, understanding a property goes well beyond its price — they need clarity on liquidity, legal structure, rental potential, developer reliability, and the long-term outlook of a given area.

Membership in the Phuket Real Estate Association keeps us inside the professional conversation of the market. We engage regularly with developers, industry representatives, and association leadership, monitor key developments, and maintain a clear picture of the processes shaping Phuket's real estate landscape.

This directly affects the quality of our work with clients. We don't simply show apartments, villas, or houses. We help buyers make decisions grounded in analysis, facts, and a genuine understanding of the market.

Phuket as an international real estate market

One of Phuket's defining characteristics is sustained demand from international buyers. Clients from Russia, China, Europe, Australia, the United States, and beyond view the island as a destination for living, investment, rental income, and capital preservation.

For many buyers, Phuket real estate is no longer an emotional seaside purchase. It has become part of a long-term strategy: asset diversification, family relocation, seasonal residence, rental yield, or acquiring a second home in a secure and internationally connected environment.

In this context, the role of a professional agency becomes especially significant. A buyer needs more than a beautiful property — they need a clear explanation of why a specific asset fits their objective and what risks should be addressed before completing a transaction.

Professional dialogue and market development

The event organisers noted that the meeting took place in a warm yet business-focused atmosphere and attracted strong interest from entrepreneurs, investors, and association members. For Phuket's market, this is a meaningful signal: the professional community is actively discussing not only current sales, but the long-term development of the industry.

Undersun Estate is committed to building a more transparent and professional real estate market in Phuket. We see buyers becoming more discerning — asking more questions and expecting deeper analysis before making a purchase.

This is a healthy stage of market maturation. The higher the level of expertise among agencies, developers, and other market participants, the greater the trust from clients — and the more resilient the market becomes over time.

What this means for Undersun Estate clients

For Undersun Estate clients, our membership in a professional association translates directly into access to more current market intelligence and higher-quality expertise.

We analyse not only individual projects, but the market as a whole: districts, developers, legal structures, rental demand, growth prospects, and the potential liquidity of a property down the line.

This approach is especially important for buyers who view Phuket real estate not merely as a holiday asset, but as an investment instrument. Our role is to help each client choose a property that genuinely fits their objective — whether that is permanent residence, rental income, relocation, capital preservation, or long-term investment.

Conclusion

Undersun Estate's participation in the Phuket Real Estate Association Annual General Meeting 2026 is a continuation of our systematic engagement within Phuket's professional real estate community.

This is our second year attending P-REA's annual events. We maintain an active dialogue with association leadership and follow key developments in the industry closely.

Phuket continues to grow as one of Thailand's foremost international markets for residential and investment real estate. Our role as a professional agency is to help buyers navigate this market with confidence, security, and decisions based on real data.