Undersun Estate is master agent for Pruksa in Phuket
News Author: Tatiana Korostyleva 6 Reading time 25 Views

Undersun Estate appointed master agent for Pruksa in Phuket — one of Thailand's largest residential developers

Pruksa has opened its Phuket projects to international buyers and appointed Undersun Estate as master agent. This is a milestone for us: a major Thai developer has entrusted our team with an entire sales direction. Here's what the status means — and how it changes the way our clients enter Pruksa projects.

Contents

Quick navigation through the main sections of the article

  1. The partnership in brief
  2. About Pruksa — and why it matters
  3. What a master agent is
  4. Why Pruksa chose Undersun
  5. The projects now open
  6. What it means for buyers and partners
  7. Find a Pruksa property
  8. FAQ

The partnership in brief

Pruksa Real Estate Public Company Limited has appointed Undersun Estate master agent for its Plant projects in Phuket for international buyers. As master agent, we run international sales on these developments: guiding the buyer from the first viewing to the handover of keys, and working with the developer directly.

For Pruksa, this is the first move toward Phuket's international buyer. The company has sold homes to Thai buyers for decades; it opens the island's international audience through a single operating partner — Undersun Estate.

About Pruksa — and why it matters

Pruksa Real Estate has operated since 1993 and ranks among Thailand's largest residential developers. Over that time the company has delivered more than 300,000 homes. Pruksa is a public company, traded on the Stock Exchange of Thailand within Pruksa Holding (SET: PSH).

Its focus is detached houses, semi-detached homes and townhouses, as well as condominiums. Three decades in the market and a consistent record of on-time delivery: the buyer deals with a developer that has a track record.

What a master agent is

Pruksa is a strong Thai developer, but it had not worked with Phuket's international buyer before. The master agent is the one who builds and runs this direction from the ground up: working with the developer directly, owning the international client's journey, and coordinating sales across the projects on the island.

What this gives the buyer:

  • international sales on the projects run through us, directly with the developer — we stay on top of available units and floor plans;
  • one party responsible for the whole transaction, from the first viewing to the handover of keys;
  • support built for the international buyer: documents, translation, payments, legal assistance.

Why Pruksa chose Undersun

Master agent status isn't handed out for a polished pitch. Behind the choice is a market reputation that developers see:

  • Phuket Property Association. We are co-founders of one of the largest professional real estate communities in Phuket. Agents, brokers and developers across the island move through it.
  • Ties to the Thai market. A partnership with the Thai real estate association and direct relationships with developers. At this level a developer trusts a partner with an entire direction, not individual viewings.
  • Transaction infrastructure. Full support for the international buyer: language, documents, payments, lawyers. For the developer, that's the assurance an international client reaches the deal rather than getting lost on the first cross-border payment.

The projects now open

Through the partnership, international buyers gain access to Pruksa's Phuket projects — three segments for different goals:

Plant Pruksa (Thalang, Thepkasattri Rd corridor) — detached houses under Pruksa's flagship brand. For living and long-term rental. From 120 sqm, priced from THB 4.75M.

Pruksa Ville Thalang (Thalang, Thepkasattri Rd) — single-storey semi-detached homes. An accessible format for owner-occupancy and long-term rental. 90 sqm, from THB 4.3M.

The Palm Kathu-Patong (Kathu, ~8 km to Patong) — hillside homes between Kathu and Patong, upper-mid segment. Your own home 15 minutes from the island's main tourist hub. 292 sqm, from THB 15.9M.

What this format is: houses and townhouses in the island's northern and central corridors, not beachfront villas on the west coast. The logic is different — a clear Thai developer, prices well below the villa segment, a scenario for owner-occupancy and long-term rental. Ownership for foreigners is leasehold, 30 years with the option to renew.

What it means for buyers and partners

For the buyer — working directly with the developer's master agent and full transaction support built for a foreign purchaser: documents, translation, payments, lawyers. No need to navigate a Thai showroom and currency nuances alone.

For agents and partners — a clear co-selling framework across Pruksa's projects on the island: sales flow, reservations, commissions, client support.

Find a Pruksa property

We'll send the current price list, floor plans and available units across all three projects, calculate the deal budget for your goals, and reserve the price.

Message us on WhatsApp: wa.me/66633033133 or fill out the request form on our website.


FAQ

Can a foreigner buy a Pruksa house in Phuket? Yes. These projects are structured as leasehold — a 30-year lease with the option to renew. We handle the full registration process.

In what currency and how does payment work? Settlements are in Thai baht, with funds usually transferred from abroad. We support the transfers, banking procedures and payment documents at every stage.

Are these houses suitable for rental? Yes. Plant Pruksa and Pruksa Ville are positioned for long-term rental among other uses; The Palm Kathu-Patong sits higher and closer to Patong. Expected yield is calculated individually for the specific unit.

What do the projects cost and what's available? Plant Pruksa — from THB 4.75M (from 120 sqm), Pruksa Ville Thalang — from THB 4.3M (90 sqm), The Palm Kathu-Patong — from THB 15.9M (292 sqm). We'll send the current list of available units and floor plans on request.

How reliable is Pruksa as a developer? Pruksa Real Estate has operated since 1993, delivered more than 300,000 homes, and ranks among Thailand's largest residential developers. It is a public company traded on the Stock Exchange of Thailand within Pruksa Holding (SET: PSH).

 

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Tatiana Korostyleva

Tatiana Korostyleva

Chief Marketing Officer (CMO)

Tatiana Korostyleva is a co-founder and the Marketing Director of Undersun Estate. With 6 years in digital marketing and over …

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