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Phuket Real Estate Market 2026: Districts, Demand and Land Prices

28 Sep 2026 · Articles

By June 2026, Phuket had 806 projects on the market totalling 90,597 units, of which 76,582 were sold — 85%. Behind that average sits a very uneven picture: the sell-through rate ranges from 78% to 92% across districts, and land in some beach-adjacent areas has gone up 14-fold over 20 years while a few kilometres away prices barely moved. Here's what the data shows district by district, property type by property type, and area by area. Source: AREA (Agency for Real Estate Affairs) and FIABCI-Thai, June 2026.

How much property has sold in Phuket as of June 2026

The figures in this section cover the whole island market — both the segment aimed at foreign buyers and the domestic market among Thai buyers; the source doesn't split supply by district or property type. Overall, 85% of supply is sold — 76,582 of 90,597 units, worth 705 billion baht in total. Behind that number are three districts with very different dynamics.

District Projects Total units Sold Remaining % sold Sales pace/month Time to go, months
Mueang Phuket 281 34,396 30,833 3,563 90% 5.6% 17.9
Kathu 84 14,156 13,001 1,155 92% 4.6% 21.6
Thalang 441 42,045 32,748 9,297 78% 5.1% 19.7
Island total 806 90,597 76,582 14,015 85% 5.2% 19.2

Thalang has the lowest share of units sold — 78%, against 90% in Mueang Phuket and 92% in Kathu. But that's a measure of cumulative absorption, not speed: on time-to-go, Thalang actually clears faster than Kathu — 19.7 months versus 21.6. The lower percentage in Thalang comes from carrying almost half the island's new construction (46% of units): fresh supply keeps entering the market, which pulls down the cumulative share sold even when the current pace of sales is normal.

Mueang Phuket is the fastest district by time-to-go — 17.9 months to clear the remaining stock — despite not having the highest sell-through rate (90%) or the fastest monthly pace (5.6%, only slightly ahead of Thalang). Kathu, despite the highest sell-through rate (92%), is actually the slowest to clear by time-to-go — 21.6 months — because it combines a small remaining stock with the slowest monthly pace of the three.

Which property type sells fastest in Phuket

Property type Total units Sold % sold Market share Time to go, months
Resort condo 40,263 31,550 78% 44% 20.4
Condominium (resale) 21,392 19,970 93% 24% 12.3
Villa 6,830 4,426 65% 8% 20.3
Townhouse 9,729 9,078 93% 11% 32.8
Semi-detached house 5,924 5,555 94% 7% 41.2
Detached house 5,126 4,671 91% 6% 31.6

Resale condos are the most liquid segment — 93% sold, with about a year left to clear the remaining stock. Resort condos sell at a lower rate (78%), but this is the largest segment on the island — nearly half of total supply — so the lower percentage reflects a steady pipeline of new units from developers rather than weak demand.

Villas are the only type below 70% sold. The logic here runs the other way: villas cost more and are sold one at a time, buyers take longer to decide, and 20 months to clear the remaining stock is what you'd expect for this segment rather than a warning sign.

Where demand is concentrated by price

The 1–2 million baht band is Thailand's domestic mass market and isn't part of this breakdown. From 2 million baht up, the picture looks like this:

Range, million baht Total units Sold % sold
2.001–3.000 19,310 17,876 93%
3.001–5.000 22,484 18,923 84%
5.001–7.000 14,065 10,770 77%
7.001–10.000 11,184 8,513 76%
10.001–15.000 6,060 3,573 59%
15.001–20.000 2,850 1,794 63%
20.001–40.000 4,431 2,826 64%
40.001–60.000 1,270 848 67%
60.001–100.000 490 282 58%
Above 100,000 250 174 70%

The pattern is simple: the higher the price, the lower the sell-through and the longer a unit sits on the market. The 2–3 million baht band is 93% sold; the 10–15 million band is down to 59%. That's not weak demand for higher-priced property — it's a function of the segment itself: the higher the ticket, the fewer buyers can close it, so a longer time on market is expected. Across the whole 2 million baht+ range, 65,579 of 82,394 units are sold — 79.6%, below the island-wide average, because the cheapest and fastest-turning local segment sits outside this range.

Where land prices have grown the most over 20 years

The island-wide land price index rose from 100% in 2004 to 747% in 2024 — a 7.5x increase. Over 2015–2024 the index climbed from 100% to 210%: prices doubled in 9 years. The spread between individual beach-area locations is far wider than that island-wide average.

2004–2024, growth from the 2004 baseline:

  • Rawai (Mueang Phuket) — +1300%
  • Bang Tao (Thalang) — +967%
  • Ao Chalong (Mueang Phuket) — +800%
  • Mai Khao (Thalang) — +800%
  • Koh Sire (Mueang Phuket) — +320%
  • Karon (Mueang Phuket) — +300%
  • Ao Sapam (Mueang Phuket) — +233%

2015–2024, growth from the 2015 baseline:

  • Ao Makham (Mueang Phuket) — +233%
  • Rawai (Mueang Phuket) — +233%
  • Bang Tao (Thalang) — +220%
  • Mai Khao (Thalang) — +200%
  • Karon (Mueang Phuket) — +33%
  • Koh Sire (Mueang Phuket) — +31%
  • Ao Sapam (Mueang Phuket) — +0% (unchanged)

One detail only shows up when comparing the two periods: Ao Sapam grew 3.3x over 20 years, but all of that growth happened before 2015 — the price hasn't moved there in the last 9 years. Rawai and Bang Tao show the opposite pattern: both lead on the long and the short horizon, so the growth there isn't a one-off spike in the past but an ongoing trend.

Mapped onto the districts, the picture gets clearer. The two locations with the most consistent growth — Bang Tao and Mai Khao — both sit in Thalang. Mueang Phuket is uneven within itself: it contains the strongest 20-year performer (Rawai) and three of the four laggards (Karon, Ao Sapam, Koh Sire). A single administrative district on the map can hold very different land markets inside it.

[To verify: the beach-to-district mapping above is drawn from public sources on Phuket's subdistrict administration, not from the AREA/FIABCI-Thai presentation itself — please confirm before this goes live.]

Bottom line

A sell-through percentage by district or property type says little without the context of how much new supply is coming and what's happening at the level of an individual beach. Thalang has a lower share sold (78%) not because of weak demand, but because it carries almost half the island's new construction, with fresh supply constantly entering the market; by time-to-go it actually clears faster than Kathu. It's also home to Bang Tao and Mai Khao, the two locations with the most consistent land price growth over 20 years. Mueang Phuket has both the higher share sold (90%) and the shortest time-to-go on the island, but within that same district Rawai and Ao Chalong are growing several times faster than Karon or Ao Sapam. A villa taking 20 months to sell isn't a sign of a weak segment — it reflects the longer decision cycle on a higher-priced, one-off purchase. The district or property-type average is less useful here than looking at the specific beach and the specific project within it.

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Frequently Asked Questions

How much property has sold in Phuket in 2026?

According to AREA/FIABCI-Thai data for June 2026, 76,582 of 90,597 units across 806 projects are sold — 85% of the island's supply.

Why does Thalang sell less property than Kathu or Mueang Phuket?

Thalang carries almost half the island's new supply (46% of units), which brings its sell-through rate down to 78% — that reflects construction volume, not weak demand.

Which property type is the most liquid in Phuket?

Resale condominiums — 93% sold, with roughly 12 months left to clear the remaining stock. Villas sell more slowly (65%, around 20 months) because of the longer decision cycle on higher-priced purchases.

Where have land prices grown the most in Phuket over 20 years?

In Rawai (14x since 2004) and Bang Tao (almost 11x). Both areas lead over the last 9 years too, so the growth hasn't stalled.

How much have Phuket land prices grown on average since 2015?

The island-wide land price index rose from 100% to 210% — prices doubled in 9 years, with a wide spread between individual areas.

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