The average price of a square metre in a Phuket condominium was THB 149,070 in 2025, with THB 150,000 forecast for 2026 — around USD 4,550 and USD 4,590 at the August 2026 rate. Over the same year buyers took more units than developers brought to market: 8,372 against 7,636. Villas run the other way, with a large standing stock that sells slowly and a wider choice for the buyer.
What follows is Colliers Thailand data on Phuket for 2025 with a 2026 forecast, and beside each block a note from Undersun Estate on what the figures mean for someone choosing a property right now.
The short version
- Condominiums, 2025: 8,372 units sold, 7,636 launched. For 2026, demand of 8,000 against roughly 6,000 launched.
- Construction peaked in 2024: 15,516 units across 56 projects.
- Villas, 2025: 1,100 launched, 1,080 sold. For 2026, 800 and 900.
- Take-up rate: condominiums 64.9%, forecast 65%; villas 50.16%, forecast 45.13%.
- Average price: THB 149,070 per sqm in 2025, THB 150,000 forecast for 2026.
- Phuket land rose 647% between 2004 and 2024, averaging 10.58% a year.
How much is Phuket building, and how much is selling?
Construction peaked in 2024 with 15,516 new condominium units across 56 projects, on the back of the post-pandemic tourism rebound and investor appetite for rental stock.
In 2025 new launches halved to 7,636 units. Colliers forecasts roughly 6,000 for 2026.
Demand has held above that line. Buyers took 8,372 units in 2025 against 7,636 launched, so 736 units came out of standing stock. For 2026 Colliers forecasts demand of 8,000 against roughly 6,000 launched, widening the gap.
Villa launches are falling faster: 2,126 in 2024, 1,100 in 2025, a forecast 800 for 2026. Sales came to 1,080 villas in 2025, with 900 forecast for 2026.
What this means for a buyer. In condominiums the standing stock is shrinking, because more is selling than is being launched. Undersun Estate sees the slowdown in launch announcements as well: new projects on the island used to be announced almost monthly, and in 2026 they appear roughly once a quarter. Two or three years from now the choice among fresh projects will be narrower. Part of the reason is the shortage of sites worth building on and what they cost, covered further down. Villa launches are falling too, but sales move more slowly, so the standing stock holds and the choice stays wide.
What is a take-up rate, and what does it show here?
Take-up rate is how analysts measure the share of stock brought to market that has found a buyer. Colliers puts Phuket condominiums at 64.9% for 2025 with 65% forecast for 2026, and villas at 50.16% for 2025 with 45.13% forecast.
Condominiums moved up over the year; villas moved down.
Colliers is direct about villas: supply has run ahead of what the market can absorb, and recovery is expected, though not in the near term. They also note that tier-one developers — national companies with a long delivery record — are holding sales above the market average.
Our note. The split between the two segments is the main thing to take from the 2025 figures. The condominium market has come into balance and is eating into its standing stock. In villas the buyer has a wide field: plenty is listed, it sells slowly, and finding terms that suit is realistic.
What does a square metre cost in Phuket in 2026?
The average price of a square metre in a Phuket condominium was THB 149,070 in 2025, with Colliers forecasting THB 150,000 for 2026 — roughly USD 4,550 and USD 4,590 at USD 1 ≈ THB 32.7 on 25 August 2026.
Year-on-year growth: 0.6%.
That figure describes the whole market, from budget projects inland to beachfront premium. It says nothing about the price of any one property.
What it costs to enter each type of housing is a separate question. Entry prices from Undersun Estate as of August 2026:
| Property type | From |
|---|---|
| Studio in a condominium | THB 3–3.5M (USD 92,000–107,000); inland, from THB 2.7M (USD 83,000) |
| House with land | from THB 5.85M (USD 179,000) |
| Villa | from THB 13M (USD 397,000) |
The house figure comes from a live case. In August 2026 the developer Pruksa opened its Thalang projects to foreign buyers: the range started at THB 4.75M, and within a little over two weeks houses at that level had sold and the entry price moved to THB 5.85M, all before any wide advertising. Houses with their own land in that budget are thin on the ground in Phuket.
Our note. Beyond the price list, the rest of the deal is worth looking at — developer terms and incentives:
- interest-free instalments across construction stages, with scope for a payment schedule built around the buyer;
- instalments continuing after handover on some projects;
- a one-year investment visa paid for by the developer;
- a furniture package included.
What is on offer varies from project to project, which makes it worth raising before a deposit is paid.
Why aren't Phuket property prices falling, given how much competition there is?
Building costs on the island are rising. Land is more expensive, and there are fewer sites worth developing: a location has to work for living or for renting, and it has to clear the planning rules. All of that sets the price.
Colliers publishes indicative land values for 2025. One rai is 1,600 square metres; the per-square-metre column is our own conversion.
| Area | THB per rai | USD per rai | THB per sqm |
|---|---|---|---|
| Kamala | 40–100M | 1.22–3.06M | 25,000–62,500 |
| Karon — Kata | 25–80M | 764,000–2.45M | 15,600–50,000 |
| Patong | 30–70M | 917,000–2.14M | 18,750–43,750 |
| Bang Tao | 20–45M | 611,000–1.38M | 12,500–28,125 |
| Mai Khao | 20–45M | 611,000–1.38M | 12,500–28,125 |
| Rawai | 20–45M | 611,000–1.38M | 12,500–28,125 |
| Mueang Phuket | 10–20M | 306,000–611,000 | 6,250–12,500 |
Over the twenty years from 2004 to 2024 Phuket land rose 647%, averaging 10.58% a year. For prime west coast plots Colliers records 5–8% a year over the past decade.
Where is the building happening?
New projects cluster on the west coast. Condominium launches in 2025 broke down as North West 33%, South West 28%, Central South 24%, Central North 8%, South 6%.
In 2024 Bang Tao alone accounted for 44% of all new condominium projects on the island. Colliers calls it the primary demand corridor.
Villas look different. Almost half of 2025 launches, 49%, fell in Central North, with a further 24% in North West. Colliers names Bang Tao, Choeng Thale, Rawai and Chalong as the areas buyers favour, and puts the bulk of transactions below THB 30M (USD 917,000).
Our note. Bang Tao offers rental demand that is easy to read and liquidity on resale, and it is also where a unit competes with hundreds of similar ones for a tenant. The middle of the island costs less to enter, and demand there comes from people living in Phuket year-round.
A breakdown of the island's areas by character, rental yield and price growth is in our Phuket investment map.
Who rents these properties? What the tourism figures show
Colliers forecasts 13.8 million visits to Phuket in 2026, down 2.27% on the year. The first quarter ran the same way, at 3,815,511 visits, off 1.93% year on year: 2,740,612 international arrivals (down 2.58%) and 1,074,899 domestic (down 0.23%).
Spending and length of stay both rose. The average guest now stays 7.67 nights, 14% more than a year earlier.
The 2025 mix of international arrivals: Russia 28.6%, China 26.8%, Australia 12.2%.
Colliers notes that housing demand in Phuket is concentrated in a handful of source countries.
Our note. Guests arrive less often, stay longer and spend more. The longer the stay, the more the practical side matters: a kitchen, somewhere to work, laundry. A studio designed around a short stay loses that comparison.
Undersun Estate is seeing demand for studios soften and interest in larger apartments grow. Some developers are already adjusting: the share of 24–30 sqm studios in new projects is coming down, while one-bedroom apartments from 35 sqm are getting more shelf space.
Which infrastructure will move these numbers, and when?
Colliers sets out the island's infrastructure projects by year and questions the schedule itself — the slide asks outright whether these projects are happening. The dates below are as stated at the time of publication.
| Year | Projects |
|---|---|
| 2026 | Chong Lard Pier, Heroines Monument underpass, Siam Premium Outlets Phuket |
| 2027 | Phuket International Airport expansion phase 2, road widening, Songklanagarind Phuket Advanced Medical Center |
| 2028 | Bumrungrad International Hospital Phuket |
| 2029 | Andaman Ring Ports, Ratchathani Sports and Entertainment Complex |
| 2030 | Light rail phase 1, Ban Paklok–Ban Bangkoo Expressway |
| 2032 | New Andaman Airport, seaplane airport, monorail |
| 2033+ | Phuket Tram |
Our note. Large infrastructure lifts prices in the area around it: a hospital, a shopping centre or a new road changes what nearby property is worth. An investor does better entering before the project opens and the price responds.
Each project needs checking on its own. Infrastructure timelines in Thailand slip regularly, and delivery drags.
Villa or condominium: where does the buyer have the advantage?
| Measure | Condominiums | Villas |
|---|---|---|
| Launched in 2025 | 7,636 units | 1,100 units |
| Sold in 2025 | 8,372 units | 1,080 units |
| Launch forecast 2026 | approx. 6,000 | 800 |
| Demand forecast 2026 | 8,000 | 900 |
| Take-up rate 2025 | 64.9% | 50.16% |
| Take-up forecast 2026 | 65% | 45.13% |
| Average price | THB 149,070 per sqm | varies by project |
Our note. The two segments call for different tactics. In condominiums demand is running ahead of launches and standing stock is thinning, so there is little reason to expect prices to soften; concessions turn up in specific places, most often on remaining units in completed buildings a developer is closing out. In villas launches are falling while sales move slowly, so the buyer chooses from a large standing stock and terms on a given property get discussed in detail. The bulk of transactions sits below THB 30M (USD 917,000). The wider market picture, with national data, is in Phuket Real Estate Market in 2026.
What to do with all this
The price per square metre in Phuket is flat in 2026, and the two segments are behaving differently. In condominiums demand outpaces launches, and the choice among fresh projects will narrow. In villas the standing stock gives a buyer room to discuss terms. Build costs keep prices from sliding.
The island still holds up as a place to invest, and that rests on several things at once. Land rose 647% over twenty years, and Colliers records 5–8% a year on west coast plots over the past decade. Tourism is growing along with spending and length of stay. Major infrastructure is on the books: airport expansion, roads, two large hospitals, retail and rail. All of it feeds both quality of life on the island and visitor numbers. Condominium demand, meanwhile, is running ahead of new launches, and Colliers expects that gap to widen in 2026.
Undersun Estate works across the whole island, new-build and resale, with one of the largest property databases in Phuket. As co-founders of the Phuket Property Association we see how developers plan launches and what is happening to availability inside specific projects before any of it reaches market statistics. Tell us your budget and what you need, and we will send a shortlist with a full cost of ownership breakdown for each option, taxes, service charges and sinking fund included.
The enquiry form is below on this page.
Current listings: villas · condominiums · houses with land
References (EN)
- Colliers Thailand — Phuket residential market data for 2025 with a 2026 forecast
Frequently Asked Questions
Will Phuket property prices fall in 2026?
Colliers Thailand forecasts the average price per square metre in condominiums rising from THB 149,070 to THB 150,000, growth of under one percent. What holds prices up is the cost of building: land rose 647% between 2004 and 2024, and the island has fewer sites worth developing.
Is there an oversupply of property in Phuket?
Not in condominiums: 8,372 units sold in 2025 against 7,636 launched, so standing stock fell. In villas Colliers states that supply has run ahead of what the market can absorb, with take-up down to 50.16% in 2025 and 45.13% forecast for 2026.
What does a square metre cost in Phuket?
The island average for condominiums was THB 149,070 per square metre in 2025, around USD 4,550 at USD 1 ≈ THB 32.7 on 25 August 2026. The actual figure depends on the area and the project: inland is cheaper to enter than the west coast.
How much does land cost in Phuket?
Colliers 2025 figures run from THB 10–20M per rai in Mueang Phuket to THB 40–100M per rai in Kamala, roughly USD 306,000–611,000 and USD 1.22–3.06M. One rai is 1,600 square metres.
Do Phuket developers offer payment plans?
Yes. Interest-free instalments across construction stages are available on almost every project under construction on the island. On some projects instalments continue after handover, though those developers are few. The schedule within a plan can in some cases be built around the buyer.
Which part of Phuket has the most new projects?
Bang Tao: in 2024 it accounted for 44% of all new condominium projects on the island. For villas, almost half of the 2025 launches fell in the central-northern part of Phuket.
When will Phuket get light rail?
On the schedule Colliers publishes, light rail phase 1 is set for 2030, the monorail for 2032 and the tram for 2033 or later. Before 2029 the island is due airport expansion, roads, retail and two large hospitals.
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